Content Is King For Business Websites
What a lot of businesses don’t know or won’t do is add content to their websites. This is a BIG killer of sales and leads, especially for service businesses.
At my site for U-Save Moving I have over 200 different articles on the moving business. I could be adding more and more everyday, but I have more than enough to generate between 50 and 100 unique pageviews every single day.
I have found that if I get more than that, then I get overwhelmed with business…horrible problem I know, but it is a problem. However, many of my competitors don’t even have a website, and the ones that do have little to no content on them. Big mistake.
As I consult with other businesses about using the internet to expand their businesses I find that many don’t even have the remotest clue. And unfortunately, a majority even refuse to add content to their sites. Such a shame.
In my town here we have an adorable theater that shows movies and such. Not a great theater but a nice one. For 2 bux you can see any movie showing at the time. Who can’t afford that. They have a website and it is good, except there is NO content. They have no movie trailers on their website. A simple YouTube code could be embedded on their site for nothing and they can have movie trailers of upcoming movies for nothing. How about movie reviews? Nope nothing. How about incentives for coming into the theater? Again, zilch. They have a great opportunity yet they do not utilize it. And with such great movie prices there is no reason they couldn’t have that theater filled to the gills every single night. All they need is content.
The content on my website sells my service for me 85% of the time. If I can just get people to my website there is little I have to do to “sell” my potential customer.
You see my website stands out. With over 200 articles and advices, and moving company reviews…and especially the testimonials, I look like an expert. A leader in my field. My website with all its content makes the others look like blathering idiot amateurs.
When I write an article I write from what I experience as a mover. I know the concerns and considerations of my potential customer and I write an article to allay their fears. I give good solid advice and I try to point my customers to the right choice: Hopefully my services. And trust me they appreciate it.
Now if you are not a great or even a good writer don’t fret. You can get great content from others. Go to the article directories and copy a paste articles from there, just ensure you give the author the proper credit. Or for about $5.00 you can have a writer write up an article for you based on the specific keywords popular for your business.
While I have a lot of content you don’t necessarily need that much. My business started doing well when I had about 20-50 different articles.
So the point here is: if you have a website for your business, especially a service business, then you need to have content on your website. It will give you authority and creditability over your competitors; then couple that will awesome customer service and your business will boom.
content is really important to help attract and retain potential customers
Hi how are you i really liked this.
Do you care if I quote you on my website if I link back to this page?