How to Get Massive Signups to your Website!

This is something that I have been personally struggling with forever. How do I get people to sign up for my mailing list? I follow all the pundits advice; or so I believe. Yet I get no sign ups.

Of course maybe you just don’t want to hear what I have to say; or I don’t give you everything you want…I just don’t know, because you never talk to me. Never leave me comments or advice. I just feel unloved…

(Reminds me of high school.)

But seriously, it is imperative that you get a large list of names and email addresses so that you can regularly mail them something. However you get this list does not matter, you just need to get the list.

I have found this wonderful article about how to build up a huge mailing list. It is short but to the point. I hope that you enjoy it:

Attracting Prospects to Your Sign-Up Page
March 13th, 2010

Once you have a great sign-up page and an irresistible offer, it’s time to create some traffic. A steady flow of traffic to your sign-up page is essential to your success. Here are several strategies that can help you quickly build traffic to your sign-up page.

Visualize, Focus Your Efforts and Act. To create new traffic, you must first visualize yourself as having a large client list. This is important, because seeing yourself as successful helps focus your efforts. Set a target size for your list and give yourself a time limit for achieving it. Picturing that success can get a process going that will build your list.

Next, learn which forums your target audience frequents and hang out there. Read their questions and comments. It’s a good way to find out exactly what they want. Post comments and respond to questions, but be careful not to say blatantly, “Sign up for my free report!” Useful comments with your email address, photo and the URL of your sign-up page in your profile can be very effective in attracting traffic.

You can also borrow traffic from someone else’s client list by connecting with people who sell related products. Decide which related products will truly benefit your clients. Look for websites your target audience is likely to frequent.

Consider ways you can benefit those companies by featuring their products, and ask them to do the same for you. Ask for testimonials or links to your products, and return the favor. Doing so can expand your impact significantly. Use this strategy carefully, however. Handing out testimonials indiscriminately weakens your own reputation.

There’s another idea you might not have considered for quickly building traffic to your sign-up page. Run competitions with your existing clients. Reward them for referring others to your sign-up page. If you have a well-written newsletter filled with useful content, your clients will be glad to share it with other professionals.

Award a free copy of one of your digital products to the 1,000th subscriber and also to the person who referred them. Offer a free copy of that product to the existing client who generates the most traffic. It won’t cost you very much and you can gain loads of new prospects on your list. If you’re hesitant to give away a product you normally sell, consider the long-term benefit. Gaining new traffic for the cost of one product is a good trade-off.

Steady Traffic Equals a Strong List. Building a strong list requires a steady stream of new traffic to your sign-up page. Start by visualizing yourself with a great client list, and then focus your efforts on increasing traffic. Experiment with forum comments, product testimonials and client contests to encourage prospects to visit your sign-up page.

Traffic-building techniques such as these, combined with a well-written sign-up page and an irresistible offer, can put you on the path to a solid client list that sustains your business.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

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The Best ROI (Return On Investment) For Small And Local Businesses Is Email Marketing. Learn How To Make $60 Every Time You Spend $1.

So many small and local businesses like yours and mine come in contact with numerous customers/clients every single day. How much would our businesses prosper if we could find a way to capture their information and continually market to them and consistently make money from it?

Email marketing is just such a tool. Current leading surveys say that for every $1.00 spent on email marketing it will return to our business slightly less than $60.00. That is one hell’ve a ROI (return on investment.)

Here in my town of Grand Ledge, Michigan I have a good friend that owns a paint your own pottery studio. He has a list of about 2500 email addresses of his customers yet he does nothing with that list. He does not actively try to grow the list or market to it. If he did he could be making about (assuming that he spends a $1.00 per person) $14,000 every month or so.

Do you think he would be having a hard time in this recession if he was making that kind of money? No. Probably not.

What about your business? How much money could you be raking in every time you sent out an email or newsletter? $10,000; $15,000; maybe $20,000; or would it be more?

Here check out this video and see what I mean:

Do your self a favor: Start collecting emails from all your customers/clients and send them an email and/or newsletter every so often.

Don’t have the time or knowledge to do it? That’s fine. I will do it for you. Just email me at jae@thesuccessfulbiz.com or give me a call at 517-488-3783 and I’ll gladly give you a quote for my services. I guarantee it will be very affordable.

Do you know other businesses people that could use this information? Make sure you share it with your friends by clicking the share button below. Also subscribe to my RSS feed. It’s free.

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How You Can Use Relationship Marketing To Create A Massive Interest In Your Small Business And Explode Your Profits In 2 Simple Steps!

I have done something that, for me is very uncharacteristic, and that was to watch a little TV. And I was struck by the thought how much our favorite TV shows are much alike to our businesses and how we could use “relationship marketing” to create a massive interest in our businesses.

I know it was a bit of a stretch but sitting there and watching one of my favorite shows – Heros – I saw how we could use the formula of successful TV shows in our businesses.

The popular TV shows that we all like have something in common. Depending on our likes and dislikes all the shows we like are well acted and produced, and they have a continuing plot line that leaves us looking for more after each episode.

Unlike our favorite TV shows of the past where each show was done and over with in an hour, our shows are now drag us along through the entire season, miss one episode and you are left behind.

So the formula is this:

1. Give great content. And,
2. Hook us to keep coming back for more.

How this applies to our small business is quite simple. No matter the type of business you have you can apply this simple formula. And here is how you do it:

1. Give great service and products. And,
2. have them keep coming back for more.

Let me give and example. Let us say you have a “paint your own pottery” shop. First and foremost you would have a great space for which to provide this service, something that is safe and fun to be in, then you would give the best customer service that you could. Now for step two; have them wanting to come back for more…

This is where relationship marketing comes into play.

By having an email newsletter you could develop a friendly relationship with each of your customers. In your newsletters you would create a continuing saga about the shop and/or you, or even the town you are in. By keeping your customers updated in regular intervals you would keep customer interest on you and your pottery shop.

For instance, the saga you could create would be to renovate your store. By sending out regular emails to your customers you could keep them abreast of all the nitty-gritty details of each step of the renovation. Or, another example might be, that you have an employ talented in singing that you are helping to get onto “American Idol”. You could write about her adventure to get discovered on that show. The examples are endless.

Of course you would throw into these emails promotions, discount coupons; whatever to get your customers keep coming back.

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