Why you have to have a website:

I can’t just tell you that you have to have a website. It is far more complex than that.

If you have any kind of business at all then you have to have some sort of web presence. The most known method is the website.

A website is an online portal to your business. It tells your prospective customer/client all about and your business. It is sort of like an online brochure but way more informative. And if the website is properly set up then there will several pages (at least five) that explain you, your business, the services and products that you offer, how to contact you and your physical location, etc.

And if you are really good or have hired a true webmaster professional then that website is choc-a-bloc with useful hints and tips and information that you customers get for free. This could be useful articles, videos and products. And this information is stuffed with keywords that your customers are looking for when they search the internet. This helps to drive your customers to you. And if you have a physical location then the website is also garnered for geo-targeting; meaning it is geared to bring in local customers and not someone from India.

But why do you need to have a website?

Because, the old tried and true methods are no longer tried and true. They are dying out. Gone are the days where you could pay for a listing in the Yellowpages and put an ad in the local newspaper. In fact, in some places newspapers and phone books are being outlawed as more and more communities go green.

Your customers are now going to the internet to find the stores and shops to visit. And if you have no website then your customers are not going to find you.

Recently a survey was done of young people between the ages of 18 and 24 and they found that 99% of this public have at least one social media profile online. 99 percent. Your future is on the internet folks.

It was also found that 80% below the age of 40 go to the internet before they even think of opening the phone book. So in this case, the future is now.

So have an online presence is your best ticket to drive new and future prospects to your business.

Where to go to get a FREE website:

You can search online and check out the internet for website designers and developers, or you can visit sites like Craigslist.com, Backpage.com or Kijiji.com, which are online classified ad sites to find a web designer. And most of these guys are very good at what they do. But, lets be honest, they are not necessarily going to be cheap.

Typically a well produced nice looking website that will do everything that you need it to do as described above is going to run you around $2000-$5000. That is quite a lot of money and it is worth every penny. But is there an alternative, or free way, to get a website that will do everything that you need it to do? Yes there is. (By the way, if you do want a nicely designed website designed by a true pro, then you need to talk with my friend Paul Starr. Just go to paulstarrproductions.com)

There is a company called Wordpress. They are an online database developers and they have designed and produced a blogging platform that you can use for free to build your own website. I make all my own websites with Wordpress, and the one that I make for my clients all use Wordpress.

There are two alternatives with Wordpress. The self-hosted and the Wordpress hosted choices. Got to wordpress.org for the Wordpress hosted sites and go to wordpress.com for the self-hosted sites.

I used the self-hosted Wordpress. It gives me the options to really make my websites zing. With the Wordpress hosted sites you cannot make it do what you really want it to do, and they don’t allow you to use the site to make money from. Which is not true for the self-hosted Wordpress.

But don’t worry, they are both free.

To use the self-hosted Wordpress for your website you’ll need a hosting service. There are many out there, but only two really cater to Wordpress. You should look into BlueHost or HostGator. I use Bluehost exclusively because I have found that they have the best customer service, and you can call up someone on the phone and talk with a real live technical support person that is not from India or the Phillipines.

I am not going to go into how to make and develop your Wordpress as that would require a lot more than I am willing to do with this quick article. If you are interested in learning how to make your own self-hosted Wordpress website then sign-up for my free newsletter. I am also planning on producing several how-to videos that will go over this step by step. Let me know if you are interested in this.

If you decide to use BlueHost then their customer service people can help walk you through the entire process of hosting the website.

I last thing that you will need with the self-hosted Wordpress site is a domain name. This is your internet address. Again the Bluehost people can help with getting you a domain name. Domains are not free, but they also are not very expensive, maybe $10 total.

How to make your Wordpress website really zing:

There are some things that you will need to really make your Wordpress website standout in the crowd.

Wordpress comes with a website template already installed. You can use this or one of the many very well designed free templates that Wordpress offers. And let me say that there are a lot of beautiful and well designed templates to choose from. Or you can choose to buy a premium website from web designers that exclusively design templates for Wordpress. All you have to do is Google “Wordpress templates” and you’ll get a lot of companies providing those templates. Do be prepared to spend between $75 and $150 and sometimes more for a premium template.

Another thing that you will need to make your Wordpress site explosive are what is called “plugins”. These plugins are small software programs that enhance the functionality of your Wordpress site. They can do all sorts of things like: make your website the bees knees when it comes to SEO (search engine optimaztion), or to add Twitter, FaceBook and/or YouTube integration, Or myriad list of different useful and cool tools.

The best thing is that these plugins are free.

So, except for the domain name and the hosting which adds to about $20, you can have a totally free website that will help you get discovered on the internet and drive in hordes of new customers/clients everyday.

To get more useful and specialized information on creating a website and a social media presence on the internet then please sign up for my free newsletter that will go into more detail.

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Can You Have A Good Looking Website And Have It Functional At The Same Time?

As successful website and business marketer it is my job to give my clients the best website they can have at the most affordable price. While I do not do website design per se, I do offer this service to my clients that are in need of it.

Surprisingly my clients that do have website really need another website as theirs can be…how do I say this lightly?…Well, bad. But many of my clients would argue that their websites look good when in fact they are not.

But, are my clients right? Are looks of a website secondary in importance to the function of the website?

We have heard of the nature vs nurture argument. Well in the internet marketing field we have the looks vs function argument.

So here is my take on this: I believe that looks of a website are important, and I believe the function of the website is also equally important. But they do not have to be necessarily important together.

Let me explain: If you have a business that is a service business like my offline moving business, then function is most of what you need. But if you have a service business that is artistic in nature like a photography studio or some such, then looks should be your major focus for the website.

However, function and looks are not mutually exclusive either.

Just because your website is very functional does not mean that it should not look professional. Nor should a very nice looking website not be functional. The emphasis of function and looks should be determined by your business.

I think the 60/40 rule here applies for any website. If you need a good looking website then 60% of it should be focused on looks and 40% on function. If you need a functional website, then 60% should be function while 40% should used for looks.

While that is not a hard and fast rule it can be used for a yardstick of sorts. Of course, you may wish to invest in a very nice looking website that is also very functional. And if this is the case then I applaud you.

But for those of you that don’t have a lot of time or money then the 60/40 rule is a good measure to abide by.

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Businesses Without Websites Are Finding It Harder To Survive In Today’s World

I speak with a lot of business owners. That’s my job. I help local businesses market their business and website to create a constant flow of customers at a reduced cost. I do that with successful internet marketing techniques.

I know that these techniques work. I used them successfully in my own offline moving business. But in my present job I find that a lot of the local businesses don’t even have a website, let alone run an online marketing campaign.

I also run into a lot of businesses that have old, antiquated html style websites that look hideous and unprofessional. So I started to ask these business owners why this was so. You know what I found out?

Small local business owners just don’t have the time or “money” to properly market themselves on line.

Factually, neither argument is valid. Why?

1. Because using online marketing techniques are largely free, and
2. Because one could always hire a company like mine to run their online campaigns for them at little cost to them.

No; what is really holding these businesses back is lack of knowledge and fear.

Most businesses owners really don’t conceptualize how important the internet is to their business’ survival in today’s world. They don’t understand the return on investment (ROI) that can be achieved by having a simple thing like a professional, functional website.

Here are some facts for you:

• 80% of the population under 40 go to the search engines like Google and Yahoo.
• 60% of those people will pick up the phone or come into the business that they found on the internet.
• Yellowpages and newspaper advertising is dwindling downward and are in fact going out of business in many cases.
• Yellowpages are actually being outlawed in some cities and communities because they waste paper.

Businesses without websites or success website marketing campaign are quickly becoming a dying breed. While there are exceptions to this rule, the facts and statistics show that this will not be the case in about 5 to 10 years.

Get your company a website. They are very affordable. I can even provide you a FREE 5 page website that is SEO and professional. Then start working on a successful internet marketing campaign by using tools like Twitter, Facebook and Youtube, etc. Don’t have the time then hire a company like mine to do it for you.

Don’t be stupid or lazy. Having a dominating presence on the internet is increasingly more vital to a prosperous and expanding business than ever before. Soon businesses without website will be a thing of the past and something that we write about in history books.

Make sure you share this article with your friends by clicking the button just below this article called “share”. Also subscribe to my FREE RSS feed so that you can be in loop on further articles that I write.

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Learn How Companies Without Websites Can Immediately Increase Their Profits By 80% Just By Having A Simple Website That is Marketed Correctly!

Statistics have shown that any company without a website is virtually doomed to failure.

Back in the day, the Yellowpages were king. And as long as you had the cash you could have the biggest, most seen ad for your category. If you didn’t have the cash you would have to alter your name to something like “AAAAplumbers” so you could be the first one on the list and beat out all your competitors.

Then the internet came along and blew that old method right out of the water. Search engines are the new Yellowpages. Google being the King and Yahoo the queen and MSN being the laughable jester.

80% of the people these days are going to the search engines, like Google, to find a company that will provide the product or service they are looking for, and 60% of those people will pick up the phone and call you with their wallets already pulling out the money.

I know for certain, that a website with a lot of great, useful information will do more to sell your products or services than anything else. I know this, because it helped me create the fastest growing moving company in Michigan.

But lets be honest: Just because you have a website doesn’t mean that you are going to be the next Donald Trump. There is still a lot of work that needs to be done, and will have to be continually done to make sure that your business’s website remains in the spotlight in the search engines.

That is where knowing and implementing a successful website marketing campaign is imperative. And if you don’t have the time to do it in-house then you need to hire a company like mine to do your website marketing for you. It is not hard work and in many cases free, but it takes a lot of time to do it, and there is a lot of training required to do it right…but it can be done.

So now you understand why companies without websites will not make it in this new world that we live. By having and utilizing a successful website marketing campaign you can increase your business by 80% almost overnight.

Lastly, there is no longer an excuse that you can’t have a website because it costs too much and that you can’t afford one. I now have a program where my company will give you a FREE 5 page website for your business as long as you host that website with us for a year.

Subscribe to my free RSS feed by clicking the top right button, and click the share button below to make sure that your friends also know about this information.

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How to get a FREE 5 Page Wesbite and Domain Name of your choice when you Host your Website with Me!

That’s right! No longer do you have any excuses about not being able to afford a website for your business. I will give you a FREE 5 page website and domain name when you host that website with me. Simple. Couldn’t be any easier.

Is there a catch?

Only one: You have to agree to host your website site with me for one year.

Your FREE 5 page website will be professional looking and search engine optimized to bring in tons of customers into your business 24/7; even while you sleep. You will also be able to pick your own domain name that you want for the site…all you have to do is host the site with me for one year.

The hosting for your free 5 page website is very affordable. I only charge $25 per month. That works out to be $300 for the year. Yes you could get hosting for cheaper elsewhere, but where else will you get a free 5 page website? You can’t…

I will include any pictures and videos on your website if you have them. And all the content will be approved by you.

This is what I will provide you with as part of your website:

• Home page SEO optimized for your city or town.
• An About Us page detailing you and your business.
• A Contact Us page.
• A Google map for your business and your posted hours.
• An Email capture system to market your business better.

Your FREE 5 page website will be professional looking, however, any special graphics, headers or design will be charged extra. We can help with this if you need a logo or design. We can even set it up on your page a special “call us” feature that will track the number of calls made to your office by the website.

Today you need a website. People are not using the Yellowpages like they used to. Factually, based on recent statistics people are using search engines like Google and Yahoo to find the companies that they need in stead of the Yellowpages.

Need an effective online marketing campaign that will flood your business and cut your advertising budget in half? Well I can also help you with that as well.

If you are interested in this, then just give me a call at 517-488-3783 and ask for me: Jae and I’ll help you out.

Thanks for reading.

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How to use Internet Marketing to Dominate the Search Engines by having a Smarter Website that Drives Floods of Customers to your Small Business!

You can have an expensive pretty website or you can have a nice looking effective Lansing website that will drive tons of customers into your small business.

In today’s economy you need a strong and effective marketing solution to stay ahead. These solutions don’t have to be expensive but they are vital. So having an effective and smarter website that is designed with getting you more and more customers is more important than ever.

The goal of having any website is not just its looks but its effectiveness. You want a website that will be highly visible on the search engines, inform your customers of your services and ultimately flood them into your business. And you would likely want it automated so that you have to fiddle with it as little as possible.

And that is what I do.

Many website designers are absolutely top notch talented designers that can create beautiful websites, and many go on to win a lot of awards, and I think that is wonderful. What I concentrate on is giving you the best of both worlds. A nice looking website that also does what it was intended to do: A source to bring in the customers and increased profits to your businesses bottom line.

Based on your needs and wants we’ll create for you a personalized marketing system that will capture and continually market to your customer base, we’ll also create a proven search engine marketing system that will completely dominate the search engines for your business coverage area that drives in clients and profits. We’ll also help you understand and use social media marketing to create and maintain a friendly and vital relationship with you current customers so that they will want to continue using you in the future.

Having a powerful and dominating web presence is more vital than ever. Research has shown that the traditional marketing avenues are just not as effective as they were just 10 years ago. Today you have to be everywhere on the internet searches. You have to rank very high to get the most exposure, and I will help you with that. I have the knowledge as well as the experience to flood in loads of traffic to your website and small business.

The test of a good website is: Does it dominate your local coverage area? And does it help to bring in customers and profits? If it does that and it is good looking to boot, then you have a good website.

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Looking for effective, traffic generating small business web site design and development in Lansing, MI? So are quite a lot of other small businesses. You can only get it here with TheSuccessfulBiz.Com.

Right now, more than ever, with our tough economic struggles here in Michigan, we need to have a strong presence in our local communities. And we need that presence without a lot of expense. We need strong, effective small business web site design and development to stimulate our business and our economy.
There are a lot of great wed designers out there, and there are a lot of great web developers, but few actually know how to build a website for very little money that actually produces your clients/customers to walk through the door or call you on the phone.

These great designers and developers think if they only just “build it they will come.” Websites are not a Field of Dreams. It takes cultivation and ongoing work to make them effective. SEO (search engine optimization) is not stuffing your website with keywords or hiding certain phrases on website. SEO is getting backlinks, it is article marketing, blogging 2.0, it is PPC, email and newsletter relationship marketing, and a host of other things.

Don’t let these designers bamboozle you with slick web designs. That means nothing. Can it get traffic coming onto your website or in your door? That is website design and development!

So if you are looking at small business website design in Lansing, then look no further than TheSuccessfulBiz.Com. I am a successful small business owner myself, and I used these tools and techniques to build the fastest growing professional moving company in Michigan, and I did it in 8 months. These college kids can’t say that.

Was this article to your liking? Did you get anything out of it? If you did then click the buttons below this article and share it with your friends.

If you wish to get more great small business advice so that you can have the same success as I did then sign up for my RSS feed. You can sign up at the upper right hand corner of this website.

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Learn How A 40/yr Old Out-Of-Work Man Created A Successful Moving Business Starting With No Cash, No Equipement, No Trucks And No Luck And Turned It Into The Fastest Growing Moving Business In Michigan Using Only His Skills With Internet Marketing In Only 8 Months!

I know it sounds like one of those cliche internet marketing get-rich-quick schemes…But, truth of the matter, it is all true! Every last word.

I guess I should introduce myself: I am Jae Burnham, and yes I created the fastest growing moving business in Michigan starting from scratch…I did it only in 8 months.

When I say I had nothing; I mean it…I had nothing. I am a 40yr old man that had been recently unemployed ( and I was living with my 70yr old father…yikes!). I had no phone, no computer…nothing. Yet I created a highly successful moving business

So, how did I do that? Great question. I used online marketing to accomplish it.

You see the internet is a powerful tool if you know how to use it. There are so many tools and do-dads that you can create tons of traffic to your business if you just knew how to utilize it. And I did. Of course I learned even more as time went on and I got better and better at driving in traffic to me; traffic that hired me to do their moving for them.

Because I knew this information I created my successful moving business. And I can do the same for your small business!

I have the tools, I have the knowledge and, most of all, I have the EXPERIENCE to make your small business a roaring success. And I know how to make your business so successful that you can delegate much of this work to others giving you time to build your business.

When you sign on with me and TheSuccessfulBiz.Com team we will spend time with you learning what you need and want and learning about your business so that we can put together a detailed plan that will skyrocket your profits and growth making your business what you have always envisioned it to be.

Just some of the things we can do to help blast your business to huge expansion:

• Email capture and promotion
• Website design and development
• Newsletter and Blogging
• SEO
• Social Networking
• Video and article marketing
• And so much more…

You can see my full list of my services and products just by clicking the “service” tab at the top.

Your small business success is my success.

Just because you have a website does not mean traffic will find you or come to on the internet. You have to get your name out there, and my company and I stand ready to help you develop that perfect campaign to do just that…

Would you like a free one-time consultation? Then email me at jae@thesuccessfulbiz.com and ask me all the questions you would like to know in expanding your business.

If you enjoyed this post, then make sure you subscribe to my RSS feed which is found at the top right of this website.

Thank you.

Jae Burnham, Owner
TheSuccessfulBiz.Com
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