How Can Companies Without Website Still Attain An Effective Net Presence?
A website represents your company’s front window and dynamic repository of your latest products, services, company information, marketing messages and product content. Your company’s mission, product and/or service information are all expected to be clearly stated and illustrated on your website.
In under a decade, website-based marketing has evolved from a “cool” and progressive marketing oddity to a necessary business tool that, today, is expected of any business. To be successful, a company simply must have a website as a primary tool to communicate its message, latest product information and mission to its prospects and customers.
Beyond the front window aspect of websites, companies now leverage the web to disseminate internal information to employees (on their intranet) and even partners (on their extranet). A company without website will probably fail. Period.
Websites are very unique in their unparalleled efficiency: a website address is all one needs to invite a potential prospect to access the company’s information from anywhere, anytime. The new paradigm is already getting old. In a few short years (or even months?), companies without website will simply be overlooked.
But in lieu of a website, what can you do to get your business an effective net presence?
While not ideal, there are ways to get profile pages that will allow you to accurately describe your company’s business to the internet world. And many of these avenues are effective in giving you backlinks which creates authority and popularity (at least in the eyes of the search engines.)
Some of the more popular and well known profile sites are (in no particular order): Facebook, Twitter, LinkedIn, MySpace, Google Profile, Yahoo profile, MerchantCircle, Yelp, Backpage, Kijiji, Manta and Best of the Web. Some are free, and some require you to pay a small sum. (I forgot to mention Squidoo.)
I suggest that you create a profile for your business with each of them.
You can use the Myspace or Facebook profile pages as sort of a mini-website.
There are also three other places you could place a profile of your business that could give you an effective net presence and that is local map directories. Google Maps being the most popular, but there is also Yahoo Local and MSN Local. While I am not sure about this, I do believe that MapQuest also allows for a Map for your business.
Lastly, Don’t forget about free listings in the Yellowpages, Yellowbook and Superpages. These are vital for the over 40 crowd that still rely on that archaic method.
I hope this helps you create an effective net presence for companies without website.
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