Do You Really Care About Your Customers And Interested In What They Have To Say?
Social media is a powerful tool. Even a casual understanding of it will lead almost everyone to that conclusion. And it is not just a passing fad.
Being part of a social group is old as the caveman. There has always been social networks in one form or another. Social media is just an extension of that phenomenon. You need to embrace this new media or you will be left behind.
But for our day and age social networking (media) has evolved. It is no longer secret societies and magic gatherings, it is open and global. The internet has changed the rules on so many levels.
Where in the past it was hard and cumbersome to find out what your customers thought and said about you or your brand, today it is written on every wall or profile page. Good, bad or indifferent. Whereas before we had hire surveyors to find out what our customers thought, we can now go to their Facebook profile or Twitter profile and find out everything there is to know about them.
We can easily find out the books they read, the clubs they frequent and even their political affiliations. Getting demographics is a cinch thanks to the internet.
Because of this our marketing efforts have to be robust, efficient and quick.
But underlying all of that is the fact that social media allows you to interact with your customers in a way that we have never been able to before.
Social media (networking) is an amazing marketing tool. But only use social media for that and you will eventually lose. You have to listen and care what your customers are saying and either act on or handle what they are saying about you or your business.
Here is a great video that explains a little more of what I am trying to say:
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